The LOTTE Department Store website has been redesigned to undergo transformation into a lifestyle curator, delivering a trendy brand image and captivating content. Not only did we enable customers to quickly access the department store information they want, but we also created a space that goes beyond a mere platform designed to provide information and unveils LOTTE Department Store's unique storytelling haven that offers a brand experience covering various aspects of lifestyle, including shopping, food and beverage (F&B), and culture.
We incorporated a trendy UI design featuring vibrant colors, bold fonts, and striking, diverse layouts. We convey a trendy and contemporary image of the department store through integrated storytelling for customer journeys encompassing shopping benefits, restaurant guides, and cultural content.
The PC web channel primarily consists of branding-focused content, tailored to meet the specific needs of each user, and the mobile web interface is structured to provide quick information. In particular, for the mobile web, we adopted a UI design similar to that of the app, to provide mobile device users a uniform user experience.
Customers can swiftly access essential details about their interested branch through the quick UI on the main page, floor-by-floor guide, convenience facilities, and the branch information page in the F&B category.
By introducing content focused on PLACE (space), EAT&DRINK (food), and ART (culture), we have gone beyond the perception of department stores as mere shopping destinations, showcasing a lifestyle brand unique to department stores.
We bring customers the latest news on diverse shopping benefits and exclusive offers tailored to each store to offer a rewarding shopping experience.
Department stores have transformed into cultural hubs, offering opportunities to appreciate and engage with diverse cultural experiences beyond shopping.
We have digitized LOTTE Department Store magazine within our platform to reflect customers' preferences and lifestyles, and redesigned it to leap beyond mere shopping and evolve into a holistic lifestyle platform.
The LOTTE Department Store website has been redesigned to undergo transformation into a lifestyle curator, delivering a trendy brand image and captivating content. Not only did we enable customers to quickly access the department store information they want, but we also created a space that goes beyond a mere platform designed to provide information and unveils LOTTE Department Store's unique storytelling haven that offers a brand experience covering various aspects of lifestyle, including shopping, food and beverage (F&B), and culture.
We incorporated a trendy UI design featuring vibrant colors, bold fonts, and striking, diverse layouts. We convey a trendy and contemporary image of the department store through integrated storytelling for customer journeys encompassing shopping benefits, restaurant guides, and cultural content.
The PC web channel primarily consists of branding-focused content, tailored to meet the specific needs of each user, and the mobile web interface is structured to provide quick information. In particular, for the mobile web, we adopted a UI design similar to that of the app, to provide mobile device users a uniform user experience.
Customers can swiftly access essential details about their interested branch through the quick UI on the main page, floor-by-floor guide, convenience facilities, and the branch information page in the F&B category.
By introducing content focused on PLACE (space), EAT&DRINK (food), and ART (culture), we have gone beyond the perception of department stores as mere shopping destinations, showcasing a lifestyle brand unique to department stores.
We bring customers the latest news on diverse shopping benefits and exclusive offers tailored to each store to offer a rewarding shopping experience.
Department stores have transformed into cultural hubs, offering opportunities to appreciate and engage with diverse cultural experiences beyond shopping.
We have digitized LOTTE Department Store magazine within our platform to reflect customers' preferences and lifestyles, and redesigned it to leap beyond mere shopping and evolve into a holistic lifestyle platform.
